Search Engine Optimisation
Search engine optimization refers to measures that aim to improve a website’s position in a search engine’s natural search results. This requires experience and ongoing work. Even if you manage to get your website to appear at the top of search results you will likely need to continue monitoring of results and measures, especially if your competition is also making use of search engine optimization. If your competition improves its position in the search results, it could be at your expense.
On-page SEO is the practice of optimizing your page’s content to ensure that it looks great in the eyes of search engines like Google. This includes various tasks like keyword placement, url optimization, content readability and more.
Quite often, the first step in a customer’s journey towards completing any online task is via a search engine. So it’s absolutely crucial that your site appear as high up any search engine results page (SERP) as possible. But ranking well in a SERP is not a given. It requires strategy and effort to optimizing fully for search engine visibility. As an online marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords they enter and which search engines are preferred by users. Optimizing a website for search engines.
We will do SEO implementation for your content, META information and page titles to make sure that will bring the right people to your website.
SEM & Paid Search Marketing ?
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. SEM is the cheapeast form of advertising. It is our mission to help you reach as many people for the lowest cost possible. Search Engine Marketing involves implementing and succesfully using combined online strategies such as SEO (Search Engine Optimisation) and PPC (Pay Per Click) Campaigns to position your company at the top of Google above your competitor for keywords related to your services or products.
The Paid 'Ads' will often appear at the top of the page when people search for your targeted keywords. Having a paid advertisement on search engines often doubles the chances of having your website clicked on as compared to ranking high through organic keyword optimisation (SEO). The Paid Ads is referred as “Pay-per-Click” or PPC advertising, where you will pay only if your ad is clicked on.
Search Engine Marketing (SEM)
Improve your business’s online presence in search engines and drive more qualified leads. Building an organic presence through search engine optimization (SEO) is critical, so adding a paid strategy like SEM can help you create a powerful online marketing strategy that packs a one-two punch. Not only can you dominate the organic results with SEO, but you can also increase visibility and leads by using SEM to run paid ads. With DGBITS at the helm of your SEM ship, you can feel confident we’ll steer you in the right direction towards exponential online growth.
